13/04/2010

Designer Furniture Fair - Salone del Mobile & Fuori Salone – Milan

During design week in Milan, TVS was involved in an intensive programme of additional events to the Salone Internazionale del Mobile - Fuori Salone – which animated the entire city of Milan from 13 to 19 April, with two initiatives: Around Food and Chez Eloise - 3 Previews at La Rinascente department store.
On 15 April, the first floor of La Rinascente hosted "Chez Eloise": an event by TVS, the firm of Matteo Thun & Partners and Salvarani.  Architect and cooking enthusiast, Eloise, from the Thun firm, took on the role of chef and had fun preparing a typical Italian dish in the new "Kitchenette" by Salvarani, using pans from the Terra TVS line, with the aim of recreating the warm, intimate atmosphere of the home. The aim of the three Italian companies was to invite people to bring back tradition and to rediscover the “luxury” of flavours from days gone by and the joy of healthy eating, choosing local, simple and quality ingredients.  On 13 April, at the offices of financial newspaper "Il Sole 24 Ore" (Via Monte Rosa, 31 Milan), on the occasion of the launch of the new issue of AREA – bimonthly architecture magazine – entitled “Around Food", an exhibition dedicated to Matteo Thun was presented: a showcase for the TVS ranges created by the designer.